‘I love appraisals’ has been our campaign theme for the autumn.  Its been our most succesful campaign ever, with more people opening emails, attending showcases and booking work. Why? Well we think its because of the irony – how could anyone love appraisals? – coupled with a wish that actually the whole appraisal business could be so much more valuable with a different approach.
Suspect its a campaign that works best in the UK and may be Oz/ NZ. Not sure about the US or Europe…?