Case Study: How to get senior managers excited about objectives

Case Study

3C were asked to use their specialist knowledge to develop a solution. Hedda Bird explains: “Everyone understands the theory behind SMART objectives – Specific, Measurable, Attainable, Relevant and Time-bound. But our extensive research and experience has found a huge gap between understanding the theory of SMART and being able to write meaningful objectives.

Managers find it very difficult and time-consuming to turn strategy into practical, measurable objectives that will challenge their people and improve performance. The result is that organisations fail to perform as well as they could, because people are not stretched or challenged. ”

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Clients say...

Hedda, you were marvellous at directing/guiding us all in the right direction with sublime ease… well, you made it look that easy anyway!  I believe all of the team learnt a considerable amount of useful techniques to use going forwards as virtual trainers.  You ensured that everyone was included and carried us all along excellently.  It was good to see our Advisors blossoming ‘virtually’ as each day went by.

Pete George, Health & Safety Manager, Howdens

"Fantastic use of tech.  Thank you - this was really thought-provoking, and thanks also to the actors Adam and Pippa for making it very engaging!"

‘Forum Theatre Live’ Delegate, Canterbury Christ Church University

I noticed a real difference in the quality of performance conversations I could have with my team after they had been on the ‘It’s My Conversation’ programme.  Conversations with those who had been on the programme were more meaningful, more constructive and a much better use of both of our time, compared with those who had not. I did the programme myself and found its approach deeply engaging and a very powerful learning experience.

Lucy Hoyte, Strategy Team Leader, Westminster City Council

3C's 'Become an Effective and Confident Trainer' course encouraged me to find my virtual trainer voice. Since the course, I deliver sessions with the security of knowing that I am using tried and tested techniques and the confidence to develop my own activities.  The course modelled the learning involved and Hedda and colleagues on the course were an excellent sounding board for ideas.

Kate Davies, Faculty Liaison Librarian for Medicine, Health and Social Care, Canterbury Christ Church University

We couldn’t have designed our new approach to Performance Management without 3C.  They know their stuff, and work from a strong evidence base.  Engaging a large, global organisation is never easy – 3C have shown they understand our challenges and have most importantly helped us re-purpose our performance management to deliver our strategy as well as massively simplify the process for our workforce.

Bernadette Bruton, Global Talent and OD Director, Aviva plc

Who we've worked with...

Since 2001, we’ve been transforming performance management in professional, engineering, financial, legal, academic, technical, and government organisations worldwide.