Case Study: How to get senior managers excited about objectives
3C were asked to use their specialist knowledge to develop a solution. Hedda Bird explains: “Everyone understands the theory behind SMART objectives – Specific, Measurable, Attainable, Relevant and Time-bound. But our extensive research and experience has found a huge gap between understanding the theory of SMART and being able to write meaningful objectives.
Managers find it very difficult and time-consuming to turn strategy into practical, measurable objectives that will challenge their people and improve performance. The result is that organisations fail to perform as well as they could, because people are not stretched or challenged. ”
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"Fantastic use of tech. Thank you - this was really thought-provoking, and thanks also to the actors Adam and Pippa for making it very engaging!"
‘Forum Theatre Live’ Delegate, Canterbury Christ Church University
I cannot recommend your Virtual Trainer programme highly enough. Thank you Hedda for facilitating such a fabulous programme and in such a very skilful and concise manner. I am so pleased that I was able to participate and be a part of such an engaging group of people. I can’t wait to share my new found knowledge with my colleagues and have already made some changes to my eLearning and Library support training session – chat, teaching a process, management grid, icebreakers here we come!
Lisa Harvey, eLearning Support Officer, Royal United Hospitals Bath NHS Foundation Trust
“We couldn’t have designed our new approach to Performance Management without 3C. They know their stuff, and work from a strong evidence base. Engaging a large, global organisation is never easy– 3C have shown they understand our challenges and have most importantly helped us re-purpose our performance management to deliver our strategy as well as massively simplify the process for our workforce.”
Bernadette Bruton, Global Talent and OD Director, Aviva plc
Hedda, you were marvellous at directing/guiding us all in the right direction with sublime ease… well, you made it look that easy anyway! I believe all of the team learnt a considerable amount of useful techniques to use going forwards as virtual trainers. You ensured that everyone was included and carried us all along excellently. It was good to see our Advisors blossoming ‘virtually’ as each day went by.
Pete George, Health & Safety Manager, Howdens
I noticed a real difference in the quality of performance conversations I could have with my team after they had been on the ‘It’s My Conversation’ programme. Conversations with those who had been on the programme were more meaningful, more constructive and a much better use of both of our time, compared with those who had not. I did the programme myself and found its approach deeply engaging and a very powerful learning experience.
Lucy Hoyte, Strategy Team Leader, Westminster City Council