Case Study: How to get senior managers excited about objectives

Case Study

3C were asked to use their specialist knowledge to develop a solution. Hedda Bird explains: “Everyone understands the theory behind SMART objectives – Specific, Measurable, Attainable, Relevant and Time-bound. But our extensive research and experience has found a huge gap between understanding the theory of SMART and being able to write meaningful objectives.

Managers find it very difficult and time-consuming to turn strategy into practical, measurable objectives that will challenge their people and improve performance. The result is that organisations fail to perform as well as they could, because people are not stretched or challenged. ”

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Clients say...

…3C have had a big impact on how we think about and manage performance.  The interactive development sessions for all managers and introduction of core competencies have really opened our eyes to how we can keep our highly skilled workforce engaged and motivated. Our engineers and project managers are starting to see managing people as a key set of skills that can be learnt and developed, and are enthused about the next stages of the programme.

David Hancox, Chief Operating Officer, Structa LLP

Having analysed the feedback sheets (nearly 1000), over 78% rated the session 7 or higher. Even better, 95% said the training helped them in their next appraisal, so all in all, very positive indeed. This is remarkable for a mandatory training session!

Sonia Young, Human Resource Services, Anglia Ruskin University

A very useful and practical course with great use of video! It focused on the essentials and really enabled learning through plenty of interaction.

Delegate, Regent’s University London

...thank you for the expert work you and your colleagues at 3C have done to help set our objectives and implement our strategy. I did not fully appreciate the benefits until I saw how it has worked out this year. There has been visible change in focus. Much of the success was due to the clear and engaging way you presented the issues to senior staff.

Professor Steven Cowley, CEO, United Kingdom Atomic Energy Authority

Who we've worked with...

Since 2001, we’ve been transforming performance management in professional, engineering, financial, legal, academic, technical, and government organisations worldwide.